There are internet personas and offline personas. It is in social media that people express their internet persona by posting what goes on in their lives or what they like. A marketer has to be keen because research has it that how a person views a product while online is not likely to be how they will view a product in person. This creates two different personas. As a marketer it is very crucial to understand these two personalities and know how to market your products to them. Here are some things you should know about in-persona buyer personas and internet personas.
Most people show a different persona while at work and while at home. With the evolving of social media, these two personas have been merged into one persona. In social media, you will find that there are individuals that post pictures and videos and others that just look at these pictures and videos. Therefore, a marketer should understand these two personals and how they influence people to buy products.
People shop either online or offline. Online buyers will most likely research their products on the internet. Online buyers search for the best products, manufacturers, reviews, and ratings, best sellers and the research will go on till they get a product they would wish to buy. Offline buyers would very likely find out stores near them that have the products they are looking for and go to the store and buy the product in person. These two personas are different, and a retailer should understand them and ensure that their marketing strategy reaches out to the buyers in person.
Creating a buyer persona online or offline will help you create your own invented buyer or target group as a retailer. In so doing, the marketer will be able to put themselves in the shoes of the buyer and know what they could be looking for. The marketer will know the reason why the buyer would need the product. Therefore, consider understanding the in-persona buyer personas and internet personas.
There are aspects that the marketer needs to know when creating an online persona that includes understanding their products and their function, know what the buyers name is, the place they live, their age and even where they get information from. Also, understand the customers demeanor, clothes they are wearing and even what they could possibly be doing. When you put these together, you will have successfully created a buyer persona. You can after that create marketing messages that you can send that will market your product to the different personas.