Super Tips for Choosing a Suitable Designer for your Graphics
Graphics and marketing have gotten to the point of synonymity. More precisely, graphics are a crucial part of marketing. It is fundamental that you have good above par marketing materials so that your first impression will boost your chances from the get-go. Your business cards, website, brochures, etc. all need to ooze professionalism. Now, unless your business is a design studio, then you know you need an expert who can create the perfect image to encompass your brand and values. Therefore, do you know how to pick a graphic designer? You will find that there are many graphic design companies around and hence a problem emerges. Think of it as walking into a perfume store where after the first few scents, your nose can barely tell the difference. This article will help the untrained design eye pick out a legit graphic designer.
First, start with self-assessment. I simply mean drafting an outline of the graphic design project. What do you want to get out of this project? Maybe you are still to find your footing as to want you want, or you have firmly set your eyes on rebranding. At this point you need to set objective goals for the graphics work you want to be done. Equally, figure out how much money you want to spend on the endeavor and how much time is to be consumed.
Secondly, get to see the graphic designer’s work samples. This is valuable as it enables you to figure out which graphic design is best for your project. Most people make the mistake of looking at how good the photos are in the portfolio. Don’t get me wrong as visuals are integral but most important is the designer’s technique in presenting their collection of problems they have uniquely solved. Assess the color, typography, line width, texture, shapes and their synchronization and space between content. Check the portfolio to see if the design agency has proper communication capabilities.
Professional affiliation is the next big thing. This is integral as these associations help to keep the designers in check by ensuring they adhere to stringent ethical and quality standards. For instance issues of trademarks and copying of brand logos etc. The body mandated here will deal with the case as required.
Finally, address two issues: versatility and the contract. With flexibility, let the graphic designer be adept with producing content across various media and platforms, from printed stuff to websites. In contractual matters, expect the graphic design firms to approach the issue differently. Ownerships rights may be fully retained by the graphic design agency with no chance of reproduction while in other cases, they won’t mind at all. The point here is to solve the legal matters at hand to avoid nasty issues later.